KICK · Partnerships Lead Discovery

Creators.
Four Levers. One Meeting.

The Partnerships Lead has ground-level signal on what's actually moving creators. This session maps that signal across four dimensions — Acquisition, Retention, Engagement, and Growth — so product knows where to focus.

01
Acquisition
02
Retention
03
Engagement
04
Growth
01
Acquisition

Getting Big Streamers Over

What's the real barrier stopping established streamers from making the move? We need to know if it's the offer, the platform, or trust.

Q 01 · The Deal Blocker
When a big streamer gets close to signing and walks — what kills it?
"Think about the last 2–3 high-profile creators who were seriously considering KICK but didn't commit. What was the sticking point?"
Signal
Money, audience uncertainty, platform stability perception, or missing features. The most repeated answer is the product team's top priority.
Q 02 · The Competitive Gap
Where does our offer fall short vs. Twitch or YouTube today?
"When a top-500 streamer puts KICK next to Twitch, what's the honest gap in our favour — and where are we still behind?"
Signal
KPP terms and creator economics are often our strength. Listen for whether the gap is product, audience size, or brand trust — these have very different fixes.
Q 03 · The Tipping Point
What would make going exclusive — or primary — on KICK an obvious call?
"Not just appealing, but obvious. What needs to be true for a mid-to-large creator to make KICK their primary home without hesitation?"
Signal
Watch for answers about audience guarantees, discoverability tools, or financial floors. This defines what "winning" in acquisition actually looks like.
02
Retention

Keeping the Creators We Have

A creator who goes quiet is a watch-hour loss. What's making creators pull back after they've joined?

Q 04 · The Drop-Off Signal
What does a creator look like right before they go quiet or leave?
"Are there early warning signs — reduced stream frequency, complaints, silence on support? What pattern have you seen?"
Signal
Disengagement usually has a trigger. If it's growth stalling, that's a discoverability problem. If it's earnings, that's KPP. If it's tools, that's product.
Q 05 · The Unmet Promise
Are creators getting what they were told they'd get when they signed?
"When a creator joins KICK and then underperforms their expectations — what was the gap between what they expected and what happened?"
Signal
This surfaces over-promising in the sales process vs. genuine product gaps. Both matter but they require completely different responses.
03
Engagement

Getting Creators to Stream More

Watch hours scale with stream frequency. What stops a creator who's on KICK from going live more often?

Q 06 · The Frequency Gap
What's the difference between a creator who streams 20h/week and one who streams 5h?
"Looking at your roster — what separates the ones who are highly active from the ones who are barely showing up? Is it motivation, tools, or something else?"
Signal
If high-frequency streamers have better earnings visibility or tooling, that's a product fix. If it's purely motivational or personal, it's a community/programme play.
Q 07 · The Go Live Friction
When a creator wants to go live but doesn't — what gets in the way?
"Set-up complexity, no mobile option, not knowing if anyone will show up — what friction point comes up most?"
Signal
Technical friction (Go Live improvements) vs. audience uncertainty (discoverability) vs. scheduling issues (calendar/enablement tools). Each points to a different bet.
04
Growth

More KPP Streamers

KPP is our strongest acquisition signal. The question is how to expand the funnel of creators who reach — and stay in — the programme.

Q 08 · The Funnel Leak
Who could qualify for KPP but hasn't applied — and why?
"Are there creators in your pipeline who sit just below the threshold, or who qualify but haven't engaged with KPP? What's stopping them?"
Signal
Awareness, qualification confusion, or fear of the commitment. If it's awareness, that's a comms fix. If it's clarity, that's a KPP UX fix.
Q 09 · The Programme Edge
What would make KPP even harder to say no to?
"KPP is already the #1 reason creators choose KICK. What one addition — benefit, progression tier, or guarantee — would make the next wave of creators feel it's a no-brainer?"
Signal
More financial upside, clearer progression, or better visibility tools. The answer shapes where we double down on the programme.
Closing · Forced Rank
If you could put one improvement in front of a creator tomorrow that would make the biggest difference to watch hours — what is it?
"Across everything we've talked about — acquisition, keeping them, getting them live more often, growing KPP — if you had one thing to ship next week, what is it?"
Signal
This is your anchor output. After all the nuance above, this forces a single rank. Don't fill the silence. Let him land on one thing. That's the brief back to product.
After the Meeting

Map the Signal Back to Product

Take his answers and tag each one to a dimension. Any dimension with more than one strong signal is a priority cluster.

Acquisition

What's blocking the pipeline? Offer gap, platform trust, or missing feature?

Retention

Is churn a product problem, an expectation problem, or an earnings problem?

Engagement

Is low stream frequency technical friction or motivation? Different teams own each.

Growth

Where is the KPP funnel leaking — awareness, qualification, or commitment fear?