The three frames tell a single lifecycle story: PRE converts curiosity into commitment — the hero, countdown, and watch-to-unlock progress mean that by the time the event goes live, the audience is already invested and partially rewarded. LIVE is the peak moment; every module maximises dwell time and interaction, and Mic Drop (the pink dashed callout) is the marquee co-ownership surface where Gamification runs a mechanic directly inside the Events live layer.

POST uses the same hub shell as PRE but the sidebar flips from acquisition tools to retention mechanics — post-event drops, leaderboard status, and streak progress give people a concrete reason to return, and the "Next Event" teaser at the bottom of the main column explicitly seeds the loop back into the following Pre hub. Ownership is readable at a glance throughout: green tags are Events, purple is Gamification, grey is co-owned.